Privacy policy

Last Updated: 8 June 2026

Purely Euphoria respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit our website, place an order, book a service, contact us, subscribe to marketing communication, or otherwise interact with Purely Euphoria.

This policy applies to Purely Euphoria’s website, ecommerce products, gift boxes, bundle deals, digital products, digital marketing services, customer communication, and related business activities.

By using our website, placing an order, submitting an enquiry, or engaging with Purely Euphoria, you agree to the practices described in this Privacy Policy.

1. About Purely Euphoria

Purely Euphoria is a South African business offering thoughtfully curated ecommerce products and digital marketing services.

Our offering may include:

  • Gift boxes, gift sets, hampers, and bundle deals
  • Stationery, journals, lifestyle products, and gifting items
  • Seasonal, custom, corporate, and personalised gifting
  • Digital products such as templates, guides, PDFs, or downloads, where available
  • Digital marketing services, including audits, Meta Ads support, Google Ads support, email marketing, WhatsApp marketing, campaign planning, and monthly marketing support

For the purposes of this Privacy Policy, “Purely Euphoria”, “we”, “us”, or “our” refers to the business responsible for collecting and processing your personal information.

2. Contact Details

If you have questions about this Privacy Policy or how your personal information is handled, please contact us:

Business Name: Purely Euphoria
Location: South Africa
Email: customercare@purelyeuphoria.com
Alternative Email: hello@purelyeuphoria.com
WhatsApp: 064 663 3287

3. Personal Information We May Collect

We only collect personal information that is reasonably necessary for our business operations, customer service, order fulfilment, marketing, and service delivery.

The personal information we may collect includes:

  • Full name
  • Email address
  • Phone number or WhatsApp number
  • Billing address
  • Delivery address
  • Recipient name and contact number
  • Gift message details
  • Order details
  • Payment confirmation details
  • Customer account details
  • Communication history with us
  • Product preferences
  • Marketing preferences
  • Reviews, feedback, or testimonials
  • Enquiry form information
  • Business name and business contact details
  • Website, social media, or marketing platform information supplied for service enquiries
  • Information needed to provide digital marketing services
  • Technical information such as IP address, browser type, device type, website activity, and cookie data

We do not intentionally collect more personal information than we need.

4. Gift Recipient Information

Because Purely Euphoria sells gifts, hampers, and curated boxes, customers may provide personal information about gift recipients.

This may include:

  • Recipient name
  • Recipient phone number
  • Delivery address
  • Gift message
  • Special delivery instructions

The customer is responsible for ensuring that they have the right to provide the recipient’s information to us for the purpose of delivering the gift.

We use recipient information only as needed to process, pack, communicate about, and deliver the order.

5. Information We Collect for Digital Marketing Services

If you enquire about or book a digital marketing service, we may collect additional business-related information, including:

  • Business name
  • Website URL
  • Social media pages
  • Advertising account information
  • Email marketing platform information
  • Shopify or ecommerce platform information
  • Brand assets, logos, and creative files
  • Product or service information
  • Campaign information
  • Business goals and marketing challenges
  • Access details or permission-based access to relevant platforms, where required

Where we need access to your business platforms, we will only request access that is reasonably necessary to provide the agreed service.

You remain responsible for ensuring that any business, customer, campaign, or platform information you provide to us is lawful, accurate, and authorised for use.

6. How We Collect Personal Information

We may collect personal information when you:

  • Visit our website
  • Create an account
  • Place an order
  • Complete a checkout process
  • Submit a contact form
  • Join our mailing list
  • Send us a WhatsApp message
  • Email us
  • Book a digital marketing service
  • Request a quote
  • Download a digital product
  • Enter a promotion or giveaway
  • Leave a review or testimonial
  • Communicate with us on social media
  • Interact with our ads, emails, website, or marketing content

We may also collect limited technical information automatically through cookies, analytics tools, pixels, and similar technologies.

7. How We Use Personal Information

We use personal information for legitimate business purposes, including:

  • Processing and fulfilling orders
  • Delivering gift boxes, hampers, and products
  • Communicating about orders, deliveries, returns, and refunds
  • Sending tracking or delivery updates
  • Preparing gift messages and personalised details
  • Responding to customer enquiries
  • Providing customer support
  • Managing returns, refunds, complaints, or disputes
  • Delivering digital products
  • Providing digital marketing services
  • Preparing quotes, invoices, proposals, and service documents
  • Sending marketing communication where permitted
  • Improving our website, products, services, and customer experience
  • Preventing fraud, misuse, or unauthorised activity
  • Meeting legal, tax, accounting, and regulatory obligations

We will not use your personal information for purposes that are incompatible with the reason it was collected, unless permitted by law or with your consent.

8. Marketing Communication

Purely Euphoria may send marketing communication by email, WhatsApp, SMS, social media, or other electronic channels where permitted.

Marketing communication may include:

  • Product launches
  • Special offers
  • Seasonal gifting ideas
  • Digital marketing service updates
  • Helpful tips
  • Promotions
  • News about Purely Euphoria

We will only send direct marketing communication where we have a lawful basis to do so, such as your consent, an existing customer relationship where permitted, or another lawful basis allowed by applicable law.

You may opt out of marketing communication at any time by:

  • Clicking the unsubscribe link in an email, where available
  • Replying STOP or opting out of WhatsApp/SMS communication, where available
  • Contacting us directly at hello@purelyeuphoria.com

Please note that even if you opt out of marketing, we may still contact you about active orders, service delivery, invoices, customer support, legal notices, or important transactional matters.

9. Cookies, Pixels, and Website Tracking

Our website may use cookies, pixels, analytics tools, and similar technologies to improve website functionality, understand customer behaviour, measure marketing performance, and provide a better shopping experience.

These tools may collect information such as:

  • Pages visited
  • Products viewed
  • Buttons clicked
  • Device type
  • Browser type
  • IP address
  • Approximate location
  • Referring website
  • Shopping cart activity
  • Purchase activity
  • Ad interaction data

We may use tools such as Shopify analytics, Google Analytics, Meta Pixel, Google Ads tags, email marketing tracking, or similar platforms.

Cookies help us understand what customers are interested in, improve our website, measure campaigns, and show more relevant marketing.

You can manage or disable cookies through your browser settings. However, disabling cookies may affect some website features, including checkout, account login, cart functionality, and personalised experiences.

10. Payment Information

Payments are processed through secure third-party payment providers.

Purely Euphoria does not store your full card details.

Payment providers may collect and process payment information according to their own privacy and security policies. This may include payment card details, transaction information, fraud-prevention checks, and billing information.

We may receive limited payment confirmation information, such as whether a payment was successful, the order amount, transaction reference, and payment method type.

11. Sharing Personal Information

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business, fulfil orders, deliver services, or meet legal obligations.

These third parties may include:

  • Courier and delivery partners
  • Payment processors
  • Website and ecommerce platform providers
  • Email marketing platforms
  • WhatsApp or messaging platforms
  • Analytics and advertising platforms
  • Cloud storage and software providers
  • Accountants, bookkeepers, or professional advisers
  • Suppliers, where needed for custom, bulk, or corporate orders
  • Legal, regulatory, or law enforcement authorities where required

We only share the information reasonably necessary for the relevant purpose.

Where practical, we expect third-party service providers to handle personal information securely and lawfully.

12. Third-Party Platforms and Links

Our website, emails, ads, or social media pages may contain links to third-party websites or platforms.

These may include payment gateways, Shopify apps, Meta platforms, Google platforms, courier tracking pages, email tools, social media platforms, or other service providers.

Purely Euphoria is not responsible for the privacy practices, security, or content of third-party websites or platforms.

Please review the privacy policies of any third-party platforms you use.

13. Cross-Border Transfers

Some of the third-party platforms, apps, software, cloud services, email tools, analytics tools, or advertising platforms we use may store or process information outside South Africa.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that appropriate safeguards are in place and that the transfer is handled in line with applicable privacy requirements.

By using our website, placing an order, or engaging with our services, you acknowledge that some service providers may process information in other countries.

14. How We Protect Personal Information

We take reasonable and appropriate steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

These steps may include:

  • Secure website technology
  • Password protection
  • Restricted access to customer information
  • Secure payment processing through third-party payment providers
  • Internal confidentiality practices
  • Responsible handling of customer and client information
  • Limiting access to information to those who need it for business purposes

However, no online platform, email system, website, or digital storage method can be guaranteed to be completely secure. You use online services at your own risk.

15. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purpose it was collected, unless a longer retention period is required or permitted by law.

We may retain information for purposes such as:

  • Order history
  • Customer service records
  • Returns and refunds
  • Tax and accounting obligations
  • Legal recordkeeping
  • Fraud prevention
  • Business reporting
  • Service delivery records
  • Complaint or dispute resolution
  • Marketing records, until you unsubscribe or request removal where applicable

When information is no longer needed, we will take reasonable steps to delete, destroy, de-identify, or securely store it according to applicable requirements.

16. Your Privacy Rights

Subject to applicable law, you may have the right to:

  • Ask what personal information we hold about you
  • Request access to your personal information
  • Ask us to correct or update inaccurate information
  • Ask us to delete information where legally permitted
  • Object to certain processing of your personal information
  • Withdraw consent where processing is based on consent
  • Opt out of direct marketing
  • Lodge a complaint with the Information Regulator of South Africa

To exercise your rights, please contact us at customercare@purelyeuphoria.com or hello@purelyeuphoria.com.

We may need to verify your identity before processing certain privacy-related requests.

17. Children’s Personal Information

Our website, products, and services are not intended for use by children without the involvement of a parent or legal guardian.

We do not knowingly collect personal information from children unless this is provided by a parent, guardian, customer, or authorised person for a lawful purpose, such as sending a gift to a child.

If you believe that a child has provided us with personal information without proper consent, please contact us so we can review the matter.

18. Customer Reviews, Testimonials, and User Content

If you submit a review, testimonial, photo, comment, or feedback to Purely Euphoria, we may use it for customer service, website content, social media, marketing, or promotional purposes where permitted.

We will not intentionally publish sensitive personal information without permission.

If you would like us to remove a testimonial, review, or user-submitted content from our own platforms, please contact us and we will review the request.

19. Digital Marketing Client Confidentiality

For digital marketing service clients, we understand that business information may be confidential.

We will treat client information, campaign details, business strategy, customer information, access details, reports, and marketing data with care.

We will not intentionally disclose confidential client information to unrelated third parties, except where needed to provide the service, use approved platforms, comply with legal obligations, or where authorised by the client.

Clients remain responsible for granting and removing platform access where applicable.

20. Data Breach or Security Incident

If we become aware of a security incident involving personal information, we will take reasonable steps to investigate and respond appropriately.

Where required by law, we may notify affected individuals and/or the relevant authority.

We encourage customers and clients to contact us immediately if they suspect unauthorised use of their account, personal information, or communication with Purely Euphoria.

21. Accuracy of Information

You are responsible for providing accurate, complete, and up-to-date information when placing orders, submitting enquiries, booking services, or communicating with us.

Purely Euphoria cannot be held responsible for failed deliveries, delayed orders, incorrect personalisation, missed communication, or service delays caused by incorrect or incomplete information supplied by the customer or client.

22. Changes to This Privacy Policy

Purely Euphoria may update this Privacy Policy from time to time to reflect changes in our business, website, products, services, tools, legal requirements, or operational processes.

The latest version will be published on our website with the updated date.

Continued use of our website, products, or services after changes are published means that you accept the updated Privacy Policy.

23. Complaints

If you have a concern about how we handle your personal information, please contact us first so we can try to resolve the matter.

Email: customercare@purelyeuphoria.com
Alternative Email: hello@purelyeuphoria.com
WhatsApp: 064 663 3287

If we cannot resolve your concern, you may have the right to contact the Information Regulator of South Africa.

24. Final Note

Purely Euphoria values your trust.

We are committed to handling personal information responsibly, respectfully, and with care, while continuing to provide thoughtful products, helpful services, and a positive customer experience.