Privacy policy

Effective Date: May 2, 2025
Last Updated: June 3, 2025

At Purely Euphoria ("we", "us", "our"), we are committed to protecting your privacy and ensuring transparency in how we collect, use, share, and safeguard your personal information when you interact with us. This Privacy Policy explains how your data is handled when you visit purelyeuphoria.com (the "Site") or use any of our services ("Services").

By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site and Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to comply with legal, regulatory, or operational changes. The latest version will always be posted on this page with a revised “Last Updated” date.

2. Information We Collect

a. Information You Provide

  • Contact Information: Name, email, phone, billing/shipping address.

  • Account Details: Username, password, security questions.

  • Order Information: Purchase history, payment confirmation.

  • Customer Support: Communications, inquiries, feedback.

  • Marketing Preferences: Opt-ins for newsletters or promotions.

b. Information Collected Automatically

  • IP address, browser type/version, device type.

  • Site usage data (pages visited, time on site, links clicked).

  • Cookies and similar technologies.

c. Information from Third Parties

We may receive information from:

  • Shopify (our ecommerce platform)

  • Payment processors (e.g., PayFast, PayPal, Stripe)

  • Marketing and analytics platforms (e.g., Google Analytics, Meta)

  • Fulfillment and delivery partners

3. How We Use Your Information

We use personal information to:

  • Process orders and payments

  • Deliver products and services

  • Provide customer support

  • Send marketing communications (with consent)

  • Comply with legal obligations

  • Detect and prevent fraud

  • Analyze and improve our Services

You may opt out of marketing emails at any time using the unsubscribe link.

4. Cookies and Tracking

We use cookies to:

  • Facilitate secure logins and sessions

  • Remember your preferences

  • Analyze website traffic and performance

  • Improve content and user experience

You may manage your cookie preferences in your browser settings. Disabling cookies may affect certain features of our website.

For details on cookies used by Shopify, please visit: Shopify Cookie Policy

5. Sharing of Personal Information

We do not sell your personal information. We may share your data with trusted third-party service providers for legitimate business purposes:

Type of Data Shared With
Identifiers (email, address) Shopify, email providers, CRM
Purchase Data Payment processors, fulfillment partners
Technical Data Analytics providers (e.g., Google Analytics)
Marketing Data Advertising platforms (e.g., Facebook, Google Ads — with consent)

All third parties are required to safeguard your personal data.

6. Third-Party Websites

Our Site may include links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing personal information.

7. Children’s Privacy

Our Services are not directed to children under 16. We do not knowingly collect personal information from minors. If you believe a child has provided information to us, please contact us to request deletion.

8. Data Security & Retention

We implement industry-standard security measures to protect your personal information. However, no system is entirely secure. Please do not transmit sensitive information through insecure channels.

We retain your data only as long as necessary to:

  • Complete transactions

  • Maintain your account

  • Fulfill legal obligations

  • Resolve disputes and enforce agreements

9. Your Rights

You may have the following rights regarding your personal information:

  • Access – Request a copy of your personal data

  • Correction – Request corrections to inaccurate information

  • Deletion – Request deletion of your data

  • Restriction – Limit processing of certain data

  • Portability – Receive your data in a usable format

  • Objection – Object to certain data uses

  • Withdraw Consent – Revoke consent at any time

To exercise your rights, please contact us at sonnika@purelyeuphoria.com.

10. Complaints

If you have any concerns, we encourage you to contact us directly. You also have the right to lodge a complaint with:

  • The Information Regulator of South Africa (for POPIA compliance)

  • Applicable data protection authorities in your jurisdiction (e.g., GDPR)

11. International Data Transfers

We may transfer personal information outside of your country. When required, we rely on legally approved mechanisms such as:

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions or equivalent safeguards

12. Contact Us

For any questions or requests regarding this Privacy Policy, please contact:

📧 support@purelyeuphoria.com

This Privacy Policy complies with South African POPIA, GDPR (where applicable), Shopify’s Data Processing Terms, and all relevant eCommerce legal frameworks.